I joined Petsintime for the day at the Pedigree Wholesale show and what a fantastic bunch of people!

The show was filled with fresh ideas and products available to retailers who are thriving despite the economic climate we find ourselves in.

Its great to see new innovations from Tropical Marine Centre such as the AquaGrow Micro Habitat and products for a happier, healthier dog such as the K9 Natural range of raw dog food which takes feeding your dog back to basics and as close to nature as you can get.

These and other examples show us how an already competitive industry can innovate and create new niches which thrive even in our tighter economic times.